Leading digital transformation and direct-to-consumer executive to drive digital strategy

PORTLAND, Ore., Jan. 5, 2026 /PRNewswire/ -- Hanna Andersson, the premium children's apparel brand known for its iconic family-matching pajamas and long-lasting quality, today announced that Kacey Sharrett will join the Company as Chief Digital Officer. In this role, Sharrett will oversee Hanna's digital ecosystem and customer experience, leading strategies that strengthen acquisition, engagement, and loyalty as the brand continues to advance its digital capabilities.

Sharrett brings nearly two decades of leadership experience across digital, direct-to-consumer, ecommerce, performance marketing, and omnichannel strategy. Most recently, she served as Head of Direct to Consumer at GoPro, where she led global ecommerce and performance marketing initiatives, driving digital growth and customer-centric experiences across international markets.

Previously, Sharrett was Vice President of eCommerce and Digital Operations at Barnes & Noble, Inc., where she guided digital retail strategy and omnichannel execution during a period of transformation and reinvestment. Earlier in her career, she spent 15 years in leadership roles with Toys "R" Us and Babies "R" Us, developing deep operational and digital expertise.

"Kacey brings a powerful combination of strategic vision, digital depth, and operational leadership," shared Aimée Lapic, Chief Executive Officer of Hanna Andersson. "Her experience modernizing digital capabilities, developing high-performing teams, and driving performance marketing at scale will be invaluable as we continue advancing Hanna's own digital foundation and unlocking new ways for customers to experience our brand."

"I'm excited to join Hanna Andersson at such a pivotal moment in the brand's journey," shared Sharrett. "Hanna has a rare combination of deep heritage, loyal customers, and a clear point of view – and I'm looking forward to helping strengthen the operations, processes, and partnerships that support that promise as the business continues to scale."

About Hanna Andersson
Started in Portland, Oregon in 1983, Hanna Andersson set out to celebrate the everyday magic of being a kid, in clothes that keep up. For over 40 years, they've championed childhood with pieces made to move effortlessly from playtime to storytime and everywhere in between. From the original matching family PJs in legendary organic cotton to the comfiest styles for play and the softest, safest baby essentials—Hannas are made to last. A true pioneer in sustainability, Hanna Andersson is known for "Hanna-Me-Down quality" which promotes circularity and longevity, while reducing waste. It is the #1 resold premium children's brand—and their commitment to the planet continues to grow. Made to play. Made to last.

Media Contact
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hanna@icrinc.com

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SOURCE Hanna Andersson