Boise, Phoenix, and Portland are next on HB’s fast-growing map

Scottsdale, AZ  (RestaurantNews.com)  HB Protein Smoothies is continuing its national momentum with a new multi-unit franchise agreement spanning three major markets: Boise, Phoenix, and Portland. A group of franchise heavy hitters signed the deal – Jim and Brandon Lovelace, Ed Holmes, and Chris Phillips are seasoned multi-unit, multi-brand operators with 120+ locations across multiple brands, including Papa Murphy’s and Crumbl Cookies, and they’re channeling that operator expertise into HB.

The signing adds three new territories to a fast-growing map that already includes Gilbert, Arizona, California, Florida, and British Columbia, Canada.

“Papa Murphy’s brings us together,” said Phillips. “My family is the longest-tenured franchisee in the system. My dad started back in ’81, so he was one of the first. The Lovelaces are the largest Papa Murphy’s franchisee.”

Having maximized their current territories, the group set its sights on a new opportunity. From early conversations with HB founders Daniel and Ethan Boone, it became clear this was a brand they wanted to be a part of.

“We’ve evaluated countless opportunities, and I feel like HB Protein Smoothies stood out because it combines what every great brand needs. That’s a great product, a clear mission, and outstanding people behind it,” said Phillips.

“Health and wellness have always been the heartbeat of this brand. Finding partners who genuinely believe in that mission – not just the business opportunity – is everything to us,” said Daniel, co-founder of HB Protein Smoothies.

“We were sold on Daniel and Ethan, and Fransmart did a great job bringing us in and talking about the concept,” said Phillips.

Fransmart is the franchise development company behind the expansion of Five Guys, QDOBA, and The Halal Guys.

“Groups like this don’t take long to make up their minds,” said Dan Rowe, CEO of Fransmart. “When experienced operators see the unit level EBITDA and opportunity, they move – and that’s exactly what happened here.”

In addition to believing in the concept, current health and wellness trends also supported this group’s decision to franchise with HB. Phillips noted that the population is trending toward healthier and more protein-packed options.

“We really believe in this product and what it’s providing the community at large,” said Phillips. “HB is uniquely positioned for significant growth. That’s been seen with how many franchises they’ve sold in a short amount of time.”

Phillips said that the group is excited to get started, noting the substantial team support they already have in place – a team that is equally excited and hoping to be involved in their HB launch.

This group isn’t stopping at three markets. Phillips said they’re already looking at additional territories.

“For us, these initial stores are not the finish line, but it’s just the beginning for us,” said Phillips. “Hopefully, that lives to be true, and we can continue to expand with HB and create a long-term partnership.”

HB Protein Smoothies has 200+ units in development and is actively seeking qualified franchisees across the country. For franchise opportunities, visit OwnAnHB.com.

About HB Protein Smoothies

HB Protein Smoothies is a protein-focused smoothie brand built for everyday routines and operational simplicity. Founded by father-and-son team Daniel and Ethan Boone, the concept delivers high-quality, great-tasting smoothies that appeal to health-conscious consumers.

Designed for scalability, HB Protein Smoothies offers a low-overhead, streamlined franchise model with minimal staffing requirements and strong unit economics. Each location provides convenient, high-protein nutrition while supporting franchise partners with a proven system engineered for sustainable growth.

About Fransmart

Fransmart is a leading franchise development company specializing in helping emerging restaurant and retail concepts expand through strategic franchising solutions. Founded two decades ago by Dan Rowe, Fransmart has a proven track record of transforming single-unit stores into successful franchise systems. The company has played an instrumental role in building franchising programs for internationally recognized brands, including Five Guys and The Halal Guys, demonstrating its expertise in scaling innovative concepts from startup to global franchises. For more information on Fransmart, visit Fransmart.com.

Media Contact:
Kiara Brown
Fransmart
480-847-1327
Kiara@fransmart.com