New partnerships across Four Seasons Yachts, Carnival Cruise Line, Norwegian Cruise Line, Holland America Line, Seabourn Cruise Line, and Celebrity Cruise Line mark a defining year for HFDF as the company prepares to share its vision for the future of onboard and destination retail at TFWA World Exhibition & Conference in Cannes.

CANNES, France, Sept. 18, 2026 /PRNewswire-PRWeb/ -- HFDF (Hematian Family Duty Free), the general retail and duty-free sister brand of Effy Jewelry, is pleased to return to this year's TFWA World Exhibiton & Conference in Cannes following a year of meaningful growth and expanding partnerships across the cruise industry. HFDF looks forward to the opportunity to reconnect with valued partners and industry colleagues, deepen existing relationships, explore new opportunities and share its vision for the future of cruise and travel retail.

A Year of Global Growth and Partnership

Over the past year, HFDF has significantly expanded its global footprint, growing its presence across multiple leading cruise brands and deepening its role as a strategic retail partner at sea. Highlights include bringing HFDF's retail expertise to Four Seasons Yachts; expanding its partnership with Carnival Corporation across the full fleets of Holland America Line and Seabourn, as well as aboard Carnival Cruise Line's Carnival Liberty; bringing its retail offering to Norwegian Cruise Line aboard Pride of America, and a fully immersive destination retail experience onboard the Celebrity Xcel.

A Vision for the Future of Onboard Retail 

HFDF continues to evolve the onboard retail experience through thoughtfully curated collections, destination-inspired merchandise, luxury brand partnerships and experiential concepts designed to create meaningful and memorable moments for guests. Bringing together expertise across traditional, off-price and travel retail, the HFDF team has introduced more than 40 new brands to the business, including many first-to-sea partnerships.

Why Cannes?

TFWA World Exhibition & Conference brings together cruise line partners, brands and industry leaders from across travel retail, providing HFDF with an important opportunity to exchange ideas, explore new possibilities and engage in conversations around the future of the industry.

"We are incredibly grateful for the growth HFDF has experienced and, above all, for the trust our partners have placed in us," said Bobby Hematian, President of Effy Retail Group. "We believe the future of onboard retail goes far beyond the transaction. It is about creating moments that captivate guests and become part of the journey itself. We look forward to being in Cannes, spending time with our partners and continuing the conversations that will shape what comes next for travel retail."

HFDF welcomes media, cruise line partners, brand partners and travel retail industry colleagues to connect with the HFDF team throughout TFWA World Exhibition & Conference in Cannes, September 27– October 1, 2026.

About HFDF Corp.

HFDF Corp. (Hematian Family Duty Free) is the general retail and duty-free sister brand of Effy Jewelry, bringing thoughtfully curated merchandise and engaging retail experiences to cruise line partners and guests around the world. Through a focus on discovery, innovation and guest engagement, HFDF is redefining the onboard shopping experience.

About Effy Jewelry

Effy Jewelry, founded in 1979 by Effy Hematian, is a leading designer and retailer of fine jewelry, renowned for its distinctive use of color, diamonds and exceptional craftsmanship. Headquartered in New York, Effy operates fine jewelry boutiques across land-based stores, online and at sea, and is recognized as the world's leading cruise line fine jewelry retailer.

Jennifer Patience

Executive Vice President | Cruise Partnerships & Onboard HR

Jennifer@effyjewelry.com

+1 954 253 8466

Source: Effy Jewelry

Media Contact

Jennifer Patience, Effy Jewelry, 1 954 253 8466, jennifer@effyjewelry.com, https://www.effyjewelry.com/

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SOURCE Effy Jewelry