‘America’s No. 1 food brand’ unveils new retail options and two limited-time flavors for the season’s busiest stretch of milestones

Dallas, TX  (RestaurantNews.com)  Nothing Bundt Cakes is welcoming spring with a lineup of limited-time flavors designed for a calendar filled with gatherings and celebrations. Beginning April 13, the brand will introduce its Strawberry Cheesecake Swirl, followed by the arrival of Banana Prepared with NUTELLA^® as a limited-time Pop-Up flavor in May.

Originally offered as a limited-time Pop-Up flavor last year, the Strawberry Cheesecake Swirl makes its return after strong guest demand and inspired the brand to bring it back in all sizes. The flavor brings together two classic favorites in one cake, featuring the brand’s signature white cake swirled and filled with creamy cheesecake filling, then swirled and drizzled with real strawberry glaze and topped with graham streusel. The flavor will be available April 13 through May 31, while supplies last.

Rounding out the lineup, Nothing Bundt Cakes will introduce the brand-new Banana Prepared with NUTELLA^® Pop-Up flavor – featuring banana cake swirled and filled with a creamy chocolate hazelnut filling, crowned with the brand’s signature cream cheese frosting, drizzled with NUTELLA^® and finished with a dried banana chip. The flavor will be available May 18-31 in Bundtlet size, while supplies last.

“This time of year is one of the busiest for milestones and gatherings that bring people together,” said Dolf Berle, CEO of Nothing Bundt Cakes. “We’re honored to be part of how our Guests recognize the moments that matter most to them, from celebrating moms, teachers, nurses and graduates to making time for the family and friends who make those occasions meaningful.”

Alongside both flavors, Nothing Bundt Cakes is rolling out new seasonal decorations and retail items to help moms and entertainers “wow” during May’s festivities – from Mother’s Day and graduation parties to teacher appreciation and beyond. New additions include butterfly-themed designs, decorative picks in butterfly, flower and rose styles, new cake boxes, serving pieces and new Bundtlet shopper bags for easy gifting on the go.

These flavors will be available for a limited time at Nothing Bundt Cakes bakeries nationwide. To find the nearest bakery or order online for pickup or delivery, visit NothingBundtCakes.com or download the Nothing Bundt Cakes mobile app from the Apple App Store and Google Play.

About Nothing Bundt Cakes

Founded in 1997, Dallas-based Nothing Bundt Cakes is the nation’s largest specialty cake company, with nearly 800 franchised and corporate bakeries in 40-plus states and Canada, with plans to have one thousand units by 2027. Bakeries Bring the Joy® by offering handcrafted Bundt Cakes for pickup or delivery in a variety of flavors and sizes, such as Bundtinis®, the brand’s cupcake-sized Bundt Cakes, Bundtlets and Bundt Cakes, plus decorations and gift options for life’s “just because” moments and special celebrations. Nothing Bundt Cakes has earned recognition as America’s No. 1 Favorite Brand in Technomic’s America’s Favorite Chains survey for the second consecutive year, ranked among the top 20 Outstanding Operators by Food On Demand and received the 2026 Pacesetter Award from Nation’s Restaurant News. It is also the fifth-fastest-growing brand according to Yelp’s 2025 ranking, in addition to placing in the top 50 on Entrepreneur’s Franchise 500® ranking.

For more information about Nothing Bundt Cakes, visit NothingBundtCakes.com. To learn more about franchising opportunities, visit NothingBundtCakes.com/franchise-opportunities/.

Contact:
Laron Roland
Champion
469-951-0455
lroland@championmgt.com