As back-to-school season resets routines nationwide, leading wellness and longevity franchise encourages consumers to build habits that stick

AUSTIN, Texas, Sept. 1, 2026 /PRNewswire/ -- Every January, gyms fill up and wellness apps see a surge in downloads — then, within weeks, both start to empty out again. Restore Hyper Wellness, the nation's largest provider of science-backed, personalized wellness therapies, says the calendar actually hands people a second, quieter opportunity every year, and most people miss it: September.

It's called the "fresh start effect," a well-documented pattern in behavioral science showing that people are more likely to pursue meaningful goals right after a calendar milestone — a new month, a new season, even a new week — than at a random point in time.

Throughout September, Restore is drawing on that pattern with "Reclaim Your Routine," a nationwide effort encouraging people to use the moment to build wellness habits that last.

How to "Reclaim Your Routine," According to Dr. Rachele Pojednic

"September works the same way New Year's does, psychologically, but almost nobody talks about it that way," said Dr. Rachele Pojednic, Chief Science Officer at Restore Hyper Wellness. "There's less pressure, less noise, and no resolution culture attached to it. That actually makes it easier to build something that lasts, because you're not trying to overhaul your whole life at once — you're just riding a moment when your brain is already primed for change."

To help consumers act on the seasonal motivation, Pojednic offers five ways to build a routine that actually lasts:

1. Start now, not "eventually." Habits begun at a temporal landmark are more likely to be sustained than ones started at a random point. The motivation boost is real, but it's also temporary.
2. Pick one thing, not five. Sweeping overhauls tend to collapse within a few weeks; a single, modest change is far more likely to survive.
3. Attach it to something you already do. New habits stick better when linked to an existing routine rather than treated as one more item on a to-do list.
4. Make the second time easier than the first. The second and third repetitions, not the first, are the real test of whether something becomes routine — the first attempt runs on motivation, the rest run on ease.
5. Expect the boost to fade — and plan for it. "By November, the landmark effect fades and people are back to relying on willpower alone," Pojednic said. "That's not a reason to skip September — it's the reason to use it."

Your Wellness Routine Starts Here

For people who want personalized, science-backed therapies to support healthy habits, participating Restore studios nationwide are offering entry points into three core services throughout September:

• IV Drip Therapy — delivers fluids, vitamins and minerals directly into the bloodstream, which the company says allows for significantly higher nutrient absorption than oral intake.
• Neveskin™ Facial — uses a cold-therapy wand to massage and tone the skin, intended to temporarily boost circulation and reduce the appearance of fine lines and puffiness. Results build with consistent sessions.
• Marini SkinSolutions™ Zero Downtime Peel — a customizable, glycolic-based peel designed to require no recovery time, typically recommended as a series spaced several weeks apart.

To learn more about how to "Reclaim Your Routine" and find a Restore studio near you, visit https://www.restore.com/locations. 

About Restore Hyper Wellness
Launched in Austin, Texas in 2015, Restore is expanding the limits of personal health and performance to help people do more of what they love through personalized, science-backed therapies. Restore delivers expert guidance and an extensive array of cutting-edge wellness therapies integrated under one roof, including Cryotherapy, Red Light Therapy, Infrared Sauna, Compression, IV Drip Therapy, NAD+, Niagen (NR), Intramuscular (IM) Shots, Mild Hyperbaric Oxygen Therapy, Skin Health facials, peels, and more. With 225 studios nationwide, Restore is the largest direct-to-consumer proactive healthcare provider in the United States.

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SOURCE Restore Hyper Wellness