The limited-time launch of these bite-sized pretzels continues Wetzel’s streak of playful sweet treats and snackable mashups

Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels is turning snack time into dessert time with the launch of new OREO® Bitz bite-sized pretzels, available from June 1 through Oct. 4.

The latest limited-time treat starts with Wetzel’s warm, fresh-baked Original Bitz, topped with vanilla crème, sprinkled with OREO® cookie crumbles and finished with Mini OREO® cookies for an extra sweet bite.

Made for summer snack runs, movie nights, mall laps and everything in between, OREO® Bitz brings together two familiar favorites in one mouthwatering mashup that’s equal parts soft, crunchy and creamy. To celebrate the launch, Wetzel’s Rewards members can get $1 off OREO® Bitz from June 1-7.

“OREO® Cookies are one of those flavors that instantly feels fun and nostalgic,” said Sarah Curtis, Head of Marketing at Wetzel’s Pretzels. “We took our hot, fresh Bitz and loaded them up with cookies-and-cream goodness.”

The launch follows Wetzel’s recent run of sweet limited-time favorites, including Berry Sweet Bitz made with Nutella® and Apple Cinnamon Bitz, as the brand continues rolling out playful new flavors alongside its classic pretzel lineup.

Guests can find OREO® Bitz at Wetzel’s locations nationwide for a limited time while supplies last.

For more information on Wetzel’s Pretzels, visit Wetzels.com and download the Wetzel’s Pretzels app.

About Wetzel’s Pretzels

Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to 500 locations continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named on Entrepreneur’s Franchise 500 alongside Franchise Business Review‘s 2026 Top Franchises, 2026 Top Franchises for Women and Top Culture100 lists.

About OREO® Cookie

OREO® is AMERICA’S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on  Facebook, X, TikTok or on Instagram.

Contact:
Paul-Michel Donahie
Champion
908-239-8679
pdonahie@championmgt.com